Author: Meghna Sen
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Reports VS Dashboards
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Back when I worked at Setu building the Data Business, I noticed something interesting. When the dashboard isn’t your core product, it becomes 100 times harder to get traction. On the other hand, sending a daily email report is much easier and helps you build the foundation for dashboard adoption. Dashboards are fancy. Dashboards are…
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Measuring What Matters: KPIs for Code Quality and Business Impact in the Age of AI Code Reviews
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We’re all under pressure to ship faster while maintaining high standards. But in the race to deliver, it’s easy to lose sight of what really drives value: code quality and its direct impact on the business. The right KPIs act as your North Star, guiding your team toward both technical excellence and meaningful business outcomes.…
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Good to Have or a Must-Have?
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One of my favorite questions during feedback calls is:“Is your product a good to have or a must-have?” The moment this question is asked, both the buyer and seller naturally lean toward the must-have side. However, the success of a product isn’t strictly tied to which category it falls into. Many must-have products are successful,…
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Navigating the Challenges of Market Creation
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When we settled on the idea of a new-to-market (or new-to-habit) solution a few months back, I was excited by the prospect of market creation. Unlike replacing an existing product, we would be introducing something entirely new. However, as we’ve progressed through the early stages of our go-to-market strategy, I’ve come to realize that cultivating…
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How Bootstrapping Feels Like
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The last few years have been a wild ride for entrepreneurs. Entrepreneurship is no longer an anomaly; it’s widely accepted and celebrated across the country! Thanks to platforms like Shark Tank and venture capital fund houses, entrepreneurship has been glorified and embraced by society. As we continue on this journey, we felt it was important…