Launching a product that creates a whole new market isn’t just business — it’s a wild adventure. Think of it as trying to convince people to eat sushi for the first time in a land where only burgers exist. At Panto AI, we’ve been on this rollercoaster, and we’re here to spill the secrets, share some industry legends, and sprinkle in the numbers that matter.

What Does Market Creation Really Look Like?

Imagine walking into a party and introducing a dance nobody’s seen before. Some people stare. Some try it out. Most just keep doing the Macarena. That’s market creation: you’re not just selling a better mousetrap — you’re teaching people why they need a cat.

1. The “Aha!” Moment

Getting users to see the magic in your product is like waiting for popcorn to pop. You show them the demo, their eyes widen, and suddenly — pop! — they get it. But until that moment, you’re just waving around unpopped kernels.

2. Old Habits Die Hard

Even after that “aha!” moment, don’t expect people to change overnight. Remember when Netflix tried to get everyone to stream instead of rent DVDs? It took time, a lot of reminders, and maybe a few gentle nudges (okay, a lot of nudges).

Real-World Legends Who Changed the Game

Let’s look at some fearless pioneers who didn’t just join the party; they changed the music.

• Apple’s iPhone: Before 2007, phones were for calling and texting. Then Apple dropped the iPhone, and suddenly, everyone wanted to swipe, tap, and download apps. Over 1.2 billion iPhones sold in the first decade — talk about a dance craze catching on.
• Netflix: Remember mailing DVDs? Netflix ditched the red envelopes and streamed its way into 260 million living rooms worldwide. Now, “Netflix and chill” is practically a lifestyle.
• GoPro: Before GoPro, strapping a camera to your helmet sounded like a bad idea. Now, it’s the go-to for every thrill-seeker. They turned action cams into a $1.18 billion business by 2022.
• Impossible Foods & Beyond Meat: They didn’t just make veggie burgers — they made plant-based meat cool, racking up over $1.5 billion in combined revenue in 2023.
• Reliance Jio: In 2016, Jio made high-speed mobile internet so cheap in India that 100 million people signed up in just six months. That’s not just market creation — that’s a digital stampede.

How to Survive (and Thrive) in Market Creation

• Expect Resistance: People love their routines. Be patient — it takes time to get folks off the Macarena and onto your new groove.
• Make Epiphanies Happen: Demos are great, but help people see themselves using your product. Paint a picture. Tell a story. Show, don’t just tell.
• Support the Habit: Keep checking in, offering tips, and celebrating wins. Netflix didn’t stop after launch — they kept adding shows and features to keep us hooked.
• Celebrate Every Win: When someone “gets it,” shout it from the rooftops. Success stories are contagious.

Market creation is a wild ride — full of surprises, setbacks, and those sweet moments when everything clicks. Panto AI is dedicated to helping developers code better and ship faster through smarter code reviews. With over 500 developers using Panto AI for code review and more than 5 million lines of code reviewed, the impact of Panto AI’s approach is clear. Stick with it, keep things fun, and who knows? Maybe your product will be the next big thing everyone can’t live without.