{"id":814,"date":"2025-01-05T17:16:00","date_gmt":"2025-01-05T11:46:00","guid":{"rendered":"https:\/\/www.getpanto.ai\/blogs2\/?p=814"},"modified":"2026-04-16T18:50:09","modified_gmt":"2026-04-16T13:20:09","slug":"good-to-have-or-a-must-have","status":"publish","type":"post","link":"https:\/\/www.getpanto.ai\/blog\/good-to-have-or-a-must-have","title":{"rendered":"Good to Have or a Must-Have?"},"content":{"rendered":"\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p>One of my favorite questions during feedback calls is:<br><strong>\u201cIs your product a good to have or a must-have?\u201d<\/strong><\/p>\n\n\n\n<p>The moment this question is asked, both the buyer and seller naturally lean toward the <strong>must-have<\/strong> side. However, the success of a product isn\u2019t strictly tied to which category it falls into. Many must-have products are successful, but just as many companies solve <strong>good to have<\/strong> problems exceptionally well and build strong businesses on top of them.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n<h2 class=\"wp-block-heading\" id=\"the-power-of-solving-good-to-have-problems\"><span class=\"ez-toc-section\" id=\"the-power-of-solving-good-to-have-problems\"><\/span>The Power of Solving Good to Have Problems<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n<p>Companies like <strong>Slack<\/strong> and <strong>Spotify<\/strong> began by addressing good to have problems:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Slack<\/strong>: Made team communication more convenient but wasn\u2019t a must-have at the start.<\/li>\n\n\n\n<li><strong>Spotify<\/strong>: Simplified music streaming, but people had alternatives before its arrival.<\/li>\n<\/ul>\n\n\n\n<p>Despite starting as good to have, they grew into giants by solving these problems with exceptional execution.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n<h2 class=\"wp-block-heading\" id=\"the-importance-of-early-feedback\"><span class=\"ez-toc-section\" id=\"the-importance-of-early-feedback\"><\/span>The Importance of Early Feedback<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n<p>Asking early adopters whether your product is good to have or must-have provides <strong>crucial insights<\/strong>:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><p><strong>Must-Have Products<\/strong>:<\/p>\n<ul class=\"wp-block-list\">\n<li>Clear signs of adoption.<\/li>\n\n\n\n<li>Genuine customer love.<\/li>\n\n\n\n<li>Tangible indicators like <strong>money on the table<\/strong>.<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><p><strong>Good to Have Products<\/strong>:<\/p>\n<ul class=\"wp-block-list\">\n<li>Strong adoption but a lack of urgency in payment conversations.<\/li>\n\n\n\n<li>Long silences in discussions around ROI.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<p>This distinction can help shape your product\u2019s trajectory.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n<h2 class=\"wp-block-heading\" id=\"seeking-the-truth\"><span class=\"ez-toc-section\" id=\"seeking-the-truth\"><\/span>Seeking the Truth<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n<p>No matter the category your product currently fits into, it\u2019s vital to seek the truth:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Be Honest<\/strong>: Recognize what\u2019s working and what isn\u2019t.<\/li>\n\n\n\n<li><strong>Iterate and Improve<\/strong>: Make deliberate attempts to move from good to have to must-have.<\/li>\n<\/ol>\n\n\n\n<p>Starting with a must-have problem statement isn\u2019t always possible at the beginning, but with time and focused effort, the shift is achievable.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n<h2 class=\"wp-block-heading\" id=\"the-takeaway\"><span class=\"ez-toc-section\" id=\"the-takeaway\"><\/span>The Takeaway<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n<p>Ultimately, the key is to <strong>solve the problem well<\/strong>\u2014whether it\u2019s good to have or must-have. What starts as a convenience can evolve into an indispensable tool with the right execution, commitment, and user feedback.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>One of my favorite questions during feedback calls is:\u201cIs your product a good to have or a must-have?\u201d The moment this question is asked, both the buyer and seller naturally lean toward the must-have side. However, the success of a product isn\u2019t strictly tied to which category it falls into. Many must-have products are successful, [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":815,"comment_status":"open","ping_status":"open","sticky":false,"template":"wp-custom-template-panto-code-review-blog","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-814","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ai-coding"],"_links":{"self":[{"href":"https:\/\/www.getpanto.ai\/blog\/wp-json\/wp\/v2\/posts\/814","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.getpanto.ai\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.getpanto.ai\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.getpanto.ai\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.getpanto.ai\/blog\/wp-json\/wp\/v2\/comments?post=814"}],"version-history":[{"count":0,"href":"https:\/\/www.getpanto.ai\/blog\/wp-json\/wp\/v2\/posts\/814\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.getpanto.ai\/blog\/wp-json\/wp\/v2\/media\/815"}],"wp:attachment":[{"href":"https:\/\/www.getpanto.ai\/blog\/wp-json\/wp\/v2\/media?parent=814"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.getpanto.ai\/blog\/wp-json\/wp\/v2\/categories?post=814"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.getpanto.ai\/blog\/wp-json\/wp\/v2\/tags?post=814"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}